Meet The Founders

Loren Ridinger, Senior Executive Vice President of Market America Worldwide, Creative Director and Founder of Motives

Loren Ridinger

Senior Executive Vice President of Market America Worldwide, Creative Director and Founder of Motives

As one of fashion and beauty's most influential people according to Vogue, Elle Taiwan, Haute Living and more, internet mogul Loren Ridinger continues to set trends. Her vision to create the highest-quality beauty and skincare products for every woman and budget has led to some of the most successful brands in the world, including the award-winning Motives Cosmetics. In addition, her expert opinions on Loren's World and The Huffington Post have made her one of the internets most prominent authorities on fashion, culture and business.

Amber Ridinger-McLaughlin, Creator of Lumière de Vie®, Lumière de Vie Hommes, DNA Miracles® and Layered

Amber Ridinger-McLaughlin

Creator of Lumière de Vie®, Lumière de Vie Hommes, DNA Miracles® and Layered

"Trendsetter, mom, entrepreneur and influencer, Amber Ridinger-McLaughlin has been the driving force behind the launch of Lumière de Vie® and Lumière de Vie Hommes — the best in women’s and men’s skincare; DNA Miracles® — the highest quality body and wellness products designed for babies, children and expectant mothers; and Layered — a line of jewelry that is luxurious and affordable, the perfect combination for the modern woman."

Kim Ashley, Senior Director, Motives, Skincare & Layered

Kim Ashley

Senior Director, Motives, Skincare & Layered

A triple threat: passionate, dedicated and enterprising, Kim Ashley, Market America’s Director of Motives Cosmetics, Skincare & Layered, has been dedicated to building and growing Market America's beauty division for over 10 years. With her deep love for all things beauty and her high energy, extensive experience and impeccable leadership skills, Kim is a real-life example of what it’s like to be a true Boss Babe. Thriving in both her career and personal life, Kim strives to be a positive role model to not only her beautiful daughter, Violet, but every woman she meets. Backed by fire and passion, Kim has played an integral part over the course of her career in helping to develop new and innovative products to give UnFranchise® Owners the tools needed for wild success. As a go-getter who lives life to the fullest, Kim is always ready to take on whatever challenges and opportunities life brings and is eager to continue to strengthen and grow Market America's fast-paced beauty division.

Maria Checa , Creative Advisor

Maria Checa

Creative Advisor

With her keen eye for color and knowledge of up-coming trends, Maria is a great fit on the Motives team. Maria is passionate about design and expresses her creativity by researching trends and executing the latest "it" colors for Motives.

As Motives Creative Advisor, Maria enjoys creating campaign concepts for Motives seasonal launches and time the helm when directing Motives video and photo shoots. With her helpful insights, Maria has helped expand the Motives line (and team) beyond expectations.

Christian Vazquez, Creative Director Coordinator

Christian Vazquez

Creative Director Coordinator

With a firm grasp of the pulse of the youth culture, Christian consistently finds ways to position the Motives Brand in a hip new light. He has also utilized his numerous media connections to help Motives become one of the most prominent and recognizable brands on the internet.

Lisa Martin, Motives Director of Field Development

Lisa Martin

Motives Director of Field Development

Lisa brings a unique perspective to the team, as she has been both a Certified Trainer and a Business Owner with Motives by Loren Ridinger since the brands inception. With an education and prior work experience centered around International Business and Marketing, she is a tremendous asset in working with our Global Team of Motives Certified Trainers and Beauty Advisors.

Her true passion lies in creating systems and offering support for all of our Motives Beauty Advisors (Freelance Artists, Industry Professionals and team of Entrepreneurs) in an effort to help everyone achieve their vision of success and to create an on-going income.

She is always striving to lead from the front, both in business and in life! As a wife, mother, entrepreneur and friend she prides herself on being an active listener and an organized problem solver. We love having her as part of the team!