Our company started in 2008 under our parent company Market America, whose sales are nearly 1 billion dollars and 22 years old. Loren Ridinger, with a push from her husband JR Ridinger decided it was time to launch a cosmetics line that would be built on great products and unlimited dreams.

Today, Motives includes an extraordinary team of product managers, content writers, beauty bloggers, photographers,models and Beauty Advisors—spanning more than seven countries!

Motives garners plenty of attention from those in the know. Take a look at what the media is saying about this award-winning beauty line

The beauty of a catalog at the convenience of your computer or tablet, the Motives Digital Catalog makes sharing and shopping Motives easier than ever. Simply browse through pages of lip products, face makeup, eye makeup, palettes and tools. All the products are shoppable!



Check out our Blog! We are excited to have a space to connect with you and keep you in the know! With all of our new product launches, how-to tutorials, our community highlights, ongoing education opportunities, and much more!

Loren's World

Motives Beauty & Business Academy